PropTech · Kazakhstan · 2024
Open
OSI
Modernising property governance for Kazakhstan: a mobile-first OSI platform, investor pitch, and brand system — designed to replace opaque legacy KSK practice with transparent, democratic tooling residents actually want to open.
01 Problem
Replace the binder
in the basement.
Kazakh apartment blocks are managed through KSK — an opaque, paper-heavy system where residents have near-zero visibility into how their building funds are spent or decisions made. OpenOSI's mission: replace it with a transparent digital layer that felt civic-grade, not corporate-generic.
"Money, votes, and building comms in one legible mobile layer — not a binder in the basement."
02 Brand Identity
Logo first,
then the chrome.
Identity was finalised before the app chrome: an isometric cube — deep blue for trust, green for growth, a window read as "home/unit." It had to hold at favicon size, deck headers, and app bars without losing the 3D read.
Thirteen brand explorations were produced; one mark was approved and became the visual spine for both the investor deck and the UI system. All directions are below.
Brand explorations — all 13 directions
03 Investor Deck
10 slides.
One clear arc.
Market tension → product promise → resident capabilities → proof → economics → tech & security → close. Written so the founder could present, not read bullet soup. Seed funding was secured.
All 10 slides
04 Mobile Product
Maps first,
pixels second.
Journey maps covered onboarding, auth, and IA before any screen was drawn. The app focused on three pillars: democratic voting, transparent utility/finance visuals, and an action-first feed for notices and decisions.
"Journey maps carried sticky notes: how verification might work and where copy must calm privacy fears — not hand-waved for later."
Journey maps
Onboarding — 4 screens
Hi-fi app UI — 4 screens
05 Outcome
Turnkey design
position, not a concept.
Seed funding landed. Development stopped when the backer changed strategy. The founder still reuses this full package for new investor conversations — brand, deck, and mobile UI remain production-ready assets.
"The founder still reuses this pack for new investors — turnkey design position, not a concept deck alone."