Medical travel · Germany · UX/UI redesign
ENANDE
Redesign
Transforming the digital experience for international orthopedic patients — from an overwhelming, low-contrast marketing site to a clear value proposition, visible trust, and a legible journey from consultation to recovery.
01 Background
Second chance,
first impression.
I originally applied to ENANDE, passed the interviews, but took a different offer. A year and a half later our paths crossed again — they asked me to complete a test assignment for a website redesign. I didn't end up joining the team, but the research and concept work I delivered resulted in a direction I'm genuinely proud of.
"Work that never shipped internally — but it shows exactly how I think."
What ENANDE does
ENANDE is an international case management service that brings American and English-speaking patients to Germany for specialized orthopedic surgeries — spine, hip and knee replacements. The pitch is simple: German healthcare, world-class quality, at a fraction of US prices. For patients whose insurance won't cover these procedures, it's a life-changing option.
02 The original site
A wall of text
asking for trust.
Before anything else I archived and audited the live site. What I found was a dense, text-first experience that asked anxious patients — people considering surgery abroad — to work hard before they could understand the product at all.
Full-page scroll — the real first impression
03 Research & audit
Data behind
the gut feeling.
Three structural problems backed up what the eye already said.
- Clarity score of 46 — classified as “moderate difficulty.” Text-heavy pages with no visual anchors. Users had to read before they could orient.
- Contrast ratios of 2.6 and 4.1 — both below WCAG AA. The site literally failed on readability for a significant share of users.
- No hierarchy for trust signals — experience, success rates, patient stories were buried below the fold inside walls of copy. A scared patient deciding on surgery abroad never gets that far.
Clarity score — original (moderate difficulty)
Worst contrast ratio found (WCAG AA minimum is 4.5)
Trust indicators visible above the fold
Presentation audit slides
04 The concept
Trust first,
copy second.
- Hero with immediate proof: 15+ years experience, 5000+ successful procedures, 98% patient satisfaction — visible before any scroll.
- Clarity score lifted to 62 — from moderate difficulty to the optimal band.
- Journey map navigation: Consultation → Travel → Surgery → Recovery. Tabs replace infinite scroll.
- Contrast-clean system: All text/background pairs pass WCAG AA. Nothing is just decorative anymore.
New clarity score — optimal range
Minimum contrast ratio in new system
Trust signals above the fold
Desktop concept
Mobile concept
05 Side by side
One drag.
Night and day.
06 Takeaway
The work shows
in the numbers.
The assignment never shipped, but the research and concept are a complete artefact: a documented problem, measurable improvements, and screens that prove the direction. Clarity score +16 points. Contrast issues eliminated. Trust above the fold.
"Sometimes the strongest portfolio pieces are the ones that show how you think — not just what shipped."